WHERE IT STARTED:
IDEAS FOR JACKET LAYOUTS:
i started early sketches while on SPRING BREAK. from the beginning of the project, i had many thoughts for production - but still needed to investigate how to make everything function properly within a system.
EARLY SYMBOLS SKETCHES(W/ FEEDBACK NOTES):
IMPORTANCE OF PLACEMENT:
SYMBOL OPTIONS IN EARLY STAGES:
SECOND PAGE OF SYMBOL OPTIONS IN EARLY STAGES:
many of the early sketches were simple, fast, and plain. i began working towards layered imagery quickly - and attempted to find a harmony between obvious and abstraction.
EARLY LOGO DEVELOPMENT:
HGOSNS SYMBOL WORK:
i had almost completely finished every symbol for the sweatshirt before i took a true attempt at the symbol which would unite all of the sweatshirts. i wanted the language of all of the other symbols to inform the designing of the HGOSNS mark. it needed to be the crown of the whole project, and it was the most enjoyable of all the symbols to design.
THE MARK, IN CASE YOU'VE FORGOTTEN:
THE HGOSNS SYMBOL